Behind Jaflong's digital growth

Building a better online experience for Richmond customers

Jaflong Tandoori works with RankMyLocal on website design, local SEO, Google Business Profile optimisation and review systems. This page documents that genuine commercial relationship and the work behind the site you're using right now.

The challenge

After 18 years on Ashburnham Road, the commercial questions had shifted. Local customers were finding us through Google before they ever saw the front door. Third-party ordering apps were taking a growing share of every transaction. The catering side of the business deserved its own home. And we needed to present a long-established family restaurant in a way that felt as premium online as it does at the table.

We brought in RankMyLocal to help with the parts of that work that genuinely benefit from outside expertise — website design, local search structure, Google Business Profile, and the review systems that turn happy diners into the kind of social proof customers actually read.

What they support

The current scope of the engagement. We own the brand and customer relationships; RankMyLocal owns the technical and SEO craft behind the scenes.

Website strategy & UX

Information architecture, conversion journeys and the premium presentation of an 18-year family business.

Mobile-first build

Fast, accessible layouts designed around the way Richmond customers actually use the site on a phone.

Local SEO structure

On-site SEO, location and service pages, internal linking and schema designed for local intent.

Google Business Profile

Categories, services, photos, posts and Q&A kept current — the front door for most local searches.

Reviews & reputation

Systems that make it easier for happy diners to leave honest Google reviews.

Technical SEO & schema

Sitemaps, canonicals, structured data and AI-search readiness across the whole site.

Conversion tracking

Event taxonomy for orders, bookings, catering enquiries and gift-card handoffs.

Wix migration planning

Component-by-component documentation so the production site can be rebuilt cleanly in Wix.

What this means for you, the customer

  • Easier menu discovery and dietary information
  • Clearer collection and delivery journeys
  • Faster table booking on a phone
  • Honest, well-organised catering enquiries
  • Better local-area information for Richmond, Kingston and Twickenham
  • Transparent business information — hours, halal status, allergens, addresses

We don't publish unsupported performance percentages on this page. Where we report figures elsewhere on the site (review counts, hygiene rating, halal certification), they are sourced from public records or our certifying bodies.

Before & after — the process, not the metrics

A fair description of how the website has evolved. This is a process comparison, not a traffic claim.

Before

  • Cluttered mobile experience
  • Weak page hierarchy
  • Fragmented restaurant & catering content
  • Inconsistent business facts across pages
  • Difficult Wix migration planning

After

  • Calm, conversion-led mobile layout
  • Clear hubs, children and next actions
  • Distinct restaurant site + specialist catering site
  • Single source of truth in code
  • Documented component & SEO export

Our shared principles

  • No fake ranking guarantees — Google forbids them and so do we.
  • Honest reporting on what changed and why.
  • Customer-first content over keyword stuffing.
  • Measurable conversion events, not vanity metrics.
  • Maintainable systems Jaflong can keep running.
  • Clear ownership of all business assets and accounts.
  • Short, fair engagements — no long lock-ins.
  • Every improvement documented so it can be replicated in Wix.

Own a local business that needs a stronger online presence?

If you run a UK restaurant, clinic, trade or service business and want the same kind of grounded, honest local-growth work, RankMyLocal is who we'd recommend speaking to.

Explore RankMyLocal

Disclosure

RankMyLocal is Jaflong Tandoori's digital design and local-growth partner. This page documents the genuine commercial relationship between the two businesses. No customer reviews, ratings or awards shown elsewhere on this site were produced or influenced by that relationship.

More about Jaflong